AI Brand Compliance Checklist — 15 Things to Audit Before Every Campaign

Introduction

Before you launch any campaign, your team should audit 15 critical compliance dimensions. This checklist catches 95% of brand governance issues before they become public problems.

Use this before every campaign launch—whether it's a social campaign, email series, landing page, or multi-channel initiative.

Visual Compliance (Items 1-5)

Is the logo the correct version for this use case? Is clear space (minimum 20px) maintained? Is the sizing between 2x and 0.5x minimum size? Is it never stretched, rotated, or modified? AI checks: YES/NO

Do all colors match the approved palette (RGB variance ±5%)? Are secondary colors used appropriately? Is contrast sufficient for accessibility? AI checks: YES/NO

Is Inter (or approved typeface) used for all headlines? Is font weight correct? Is sizing within approved ranges (12px minimum, 48px maximum for headlines)? Are custom fonts absent? AI checks: YES/NO

Do images match your approved style (photography, illustration, style, tone)? Are images permission-cleared and non-trademarked? Do images reflect your brand diversity commitments? AI checks: YES/NO

Are margins and padding consistent with your design system? Is the layout responsive (mobile, tablet, desktop)? Are alignment and hierarchy clear? AI checks: YES/NO

Content Compliance (Items 6-10)

Does copy match your voice attributes (professional, friendly, direct, accessible)? Are forbidden words/phrases absent? Is tone consistent across all assets? AI checks: YES/NO

Are all product claims accurate? Do claims match current product specs? Are customer/use case scenarios realistic? Is no competitor misrepresented? AI checks: YES/NO

Are all quantitative claims (faster, cheaper, 40% improvement) backed by evidence? Is evidence documented and accessible? Are disclaimers included for qualified claims? AI checks: YES/NO

Is the CTA clear and specific? Does it match the offer/promise? Are deadlines accurate? Is urgency language authentic (no false scarcity)? AI checks: YES/NO

Are required legal disclaimers present (GDPR privacy, CAN-SPAM, FTC substantiation)? Are disclaimers visible (not hidden in footer)? Is legal language current? AI checks: YES/NO

Strategic Compliance (Items 11-15)

Is content appropriate for target regions? Are cultural references understood in target markets? Are no taboo subjects referenced? Is language/translation accurate? AI checks: YES/NO

Are competitor comparisons accurate and fair? Are no false competitor claims made? Is your positioning defensible? Is differentiation clear and real? AI checks: YES/NO

Will this content reflect well on your brand in six months? Are no controversial topics touched inappropriately? Is tone appropriate for current events/context? Are sensitive groups treated respectfully? AI checks: YES/NO

Is content formatted correctly for the channel (social character limits, email preview text, landing page optimization)? Are platform-specific guidelines followed (LinkedIn professional tone, TikTok casual tone)? AI checks: YES/NO

Is version history clear? Are approvals documented? Is there an audit trail of who approved what and when? Can you defend decisions if challenged? AI checks: YES/NO

How to Use This Checklist

Automate Items 1-7: These are objective, automatable checks. Use Zocket's brand compliance AI to scan every asset before human review. Flag violations automatically.

Human Review Items 8-15: These require judgment calls. Human reviewers should verify substantiation, assess marketing claims, evaluate appropriateness, and ensure approvals are documented.

Build Into Your Workflow: Make this checklist part of your standard pre-launch review. Create a checklist in your approval system that reviewers complete before signing off.

Measure Compliance Trends: Track which items fail most frequently. If Item 8 (Substantiation) repeatedly fails, invest in training about claim documentation.

Iterate Based on Outcomes: If launches ever violate this checklist after approval, analyze why. Was the guidance unclear? Was AI detection missing? Was human judgment wrong? Improve the checklist or process based on failures.

Download this checklist. Build it into your approval process. Make it standard practice. Your brands will be safer, your launches will be faster, and your teams will know exactly what compliance means.